Potencial de internacionalización de una empresa de distribución farmacéutica colombiana a destinos seleccionados
DOI:
https://doi.org/10.33304/revinv.v13n1-2019002Palabras clave:
Inversión extranjera directa, estrategia, estudio de caso, internacionalización.Resumen
El objetivo de esta investigación es identificar la alternativa de expansión más acertada y el mercado con mayor oportunidad para una empresa distribuidora de productos farmacéuticos colombiana a través de un proceso de internacionalización. Para ello se usan las herramientas de análisis DOFA y Pestel, que facilitan la interpretación de los factores clave del sector farmacéutico en los mercados de Perú, Ecuador y Brasil. Los resultados obtenidos concluyen que Perú es la opción más viable para que la compañía comience a internacionalizarse por medio de la inversión extranjera directa.Descargas
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