Potential of Internationalization of a Colombian pharmaceutical distribution company to selected destinations
DOI:
https://doi.org/10.33304/revinv.v13n1-2019002Keywords:
Foreign direct investment, strategy, case study, internationalization.Abstract
The objective of this investigation is to identify the most appropriate alternative for expansion and the market with the greatest opportunity for a Colombian pharmaceutical distribution company through an internationalization process. To do this, the SWOT and Pestel analysis tools are used to facilitate the interpretation of the key factors of the pharmaceutical sector in the markets of Peru, Ecuador and Brazil. The result obtained concludes that Peru is the most viable option for the company to begin to internationalize through Foreign Direct Investment.Downloads
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