Augmented Reality Perspectives and its applications in Communication Processes.
DOI:
https://doi.org/10.33304/revinv.v02n2-2013007Keywords:
Augmented reality, Multimedia, Digital communication, Virtual environmentsAbstract
The Augmented Reality Technology –derived from the creation of virtual environmentsconsists in the virtual elements displaying, complementary to the physical real environment by means of devices for capturing and reproduction of video, sound and/or digital animation. The augmented reality techniques have been used in several applications (commercial, educational, scientific, artistical) constituting an hybrid communication channel for making more powerful the reality to the spectator. The using of augmented reality implies meaningful changes in multimedia communication processes because of expanding its possibilities in a finite physical environment, decentralizing the usual channels and providing an interactive context where the user´s role becomes into important and helps in the experience definition. In the text the advantages and disadvantages are analyzed in the using of augmented reality as a communication tool, exploring the potential of these technologies and reviewing specific examples in the local and international context.Downloads
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