Innovation management in library services at the University of Cienfuegos of Cuba

Abstract

Innovation management is a necessary strategy to readapt library products and services to the new demands of digital

technology and the professional skills of its users. It contributes to strengthening the library as a privileged setting for

personal and community development. This research describes and evaluates the Innovation Management project of

the Resource Center for Learning and Research of the University of Cienfuegos, Cuba. The analysis is based on

mixed methodology and the documentary bibliographic review is used as a research method. To collect information,

participant observation, semi-structured interviews with six key informants and a survey of a sample of students on

the university campus were used as techniques. The revitalization of some of the information services and the

creation of content for social media represent the main contributions in improving the satisfaction of users of this

institution.