Use of ICT in small and medium scale enterprises of the industrial sector of the metropolitan area of Bucaramanga
DOI:
https://doi.org/10.33304/revinv.v06n2-2015009Keywords:
Industry, ICT, SMEsAbstract
Numerous studies have shown that ICT can increase the productivity of enterprises. This study was developed in order to satisfy the need to possess information updated about the use of ICT in SMEs in the industrial sector of the Metropolitan Area of Bucaramanga (AMB). This study was a non-experimental cross-sectional quantitative approach and correlaccional / causal scope. The sample was composed of 35 mediumsized companies and 182 small businesses that were selected by stratified random sampling. The instrument of compilation of information was a questionnaire that was applied by personal interview. Some important conclusions of this study are: i) The use of ERP software (95% CI: 9.98%; 19.38%), design software (95% CI: 7.24%; 15.70%) or another kind of specialized software (95% CI: 7.86%; 16.55%) is limited. ii) Most SMEs do not have a formal policy to use social media (95% CI: 79,42%; 84,64%). iii) The use of an electronic platform for selling is uncommon (95% CI: 12,84%; 23,10%) and the percentage of Internet sales is not significant (95% CI: 20,25%; 25,01%). iv).The majority of SMEs (61.93%) spent less than 5 million in ICT in 2013.Downloads
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